ALUX, sales exceed KRW 26.1 billion in the first half of 2023... 70% of last year's sales achieved early in the first half of this year

ALUX, sales exceed KRW 26.1 billion in the first half of 2023... 70% of last year's sales achieved early in the first half of this year

ALUX, a dynamic edutech company that is rapidly advancing technology and new drone businesses by establishing a stable profit base, has achieved its goals by simultaneously expanding the company's external and internal business, including a global expansion strategy, and increasing business operation efficiency.

CEO Lee Chi-heon, [We] plan to achieve our sales goal of KRW 50 billion within the year by strengthening [our] drone/robot product lineup and increasing overseas exports.


718584 기사의 0번째 이미지사진설명[Image] Ailux's first-half 2023 sales exceed 26.1 billion.. Last year's sales 70_ achieved early in the first half of this year


ALUX (CEO Lee Chi-heon, Lee Da-in), an edutech company specializing in robots, announced on the 20th that it recorded sales of 26.1 billion won and an operating profit of 3 billion won in the first half of 2023. Compared to the sales recorded in the same period of last year, sales increased by more than 40% and operating profit by more than 5 times, which is also noteworthy as an early achievement in the first half of 2023 that is close to last year's total recorded sales.

The key to ALUX's remarkable performance in the first half of the year was its strategic business roadmap, which began to accelerate this year, including expanding global business, strengthening new technology-based businesses such as drones, and increasing business operation efficiency.

ALUX used this year as the year to become a global company and accelerated its strategy to enter overseas markets to establish itself as a significant player in the domestic and overseas edutech industry. To expand exports from Asian countries such as China, Malaysia, Singapore, and Indonesia, to Europe and the Americas, ALUX established business lines in each overseas country and worked hard to expand exports. As a result, ALUX is currently establishing a solid position in that department, growing by more than 50% compared to last year in global sales alone.

In addition, the global robot coding competition 'G-PRC,' scheduled to be held in the second half of the year, is being expanded into an international competition with children from all over the world, expanding contact points with consumers and improving its international reputation. In particular, an MOU on a distributor agreement was recently signed with the Malaysian education company 'Zenius Tech' in hopes of expanding the base of the education business in Southeast Asia, and the G-PRC events are receiving interest in the local area as adoption as official events in the China International Olympiad is being discussed.

Furthermore, ALUX, which has strengthened its drone business and plans on full-scale growth as a technology company, is seeking to strengthen its competitiveness in the drone business by recruiting director Ji Sang-ki, considered the most authoritative expert in drone and robot technology in Korea. The product lineup was then expanded to include new drone products equipped with advanced technology, adding to the existing product lineup such as robots, drones, and AI coding tools, which led to increased sales. At the same time as boosting new businesses, ALUX is also achieving specific growth plans, such as signing an export agreement to the Americas. To complete its vision as a leading company in the drone industry, ALUX plans to expand its influence not only domestically but also overseas by leveraging its drone and robot technology.

Lastly, platform operations to increase business operation efficiency also played a role in stable sales growth. Take the 'Tomorrow Teacher' service, an education & distribution community platform, for example. ALUX increased permanent and rental sales of teaching materials, and successfully reduced logistics management costs significantly by simplifying and optimizing supply chain management of the production line. In addition, ALUX is generating stable profits by expanding sales channels for various products such as cubes, miniatures, and board games to not only the B2B market but also the B2C market.

ALUX CEO Lee Chi-heon said, “We were able to achieve rapid growth in the first half of the year by focusing on business strategies and operational efficiency to quickly respond to the global momentum for K-EduTech.” He added, “ALUX’s technology, including drones, will continue to grow in the future.”

“We will aim to achieve total sales of 50 billion won this year by expanding our concentrated product lineup and overseas exports,” CEO Lee said.


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ALUX

CEO Chi-heon Lee, Da-in Lee


Business License Number  

587-81-00224
Business Establishment  

1602-ho, C-dong, Seed Cube Changdong, 61, Madeul-ro 13-gil, Dobong-gu, Seoul, Republic of Korea
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Business Partnership Inquiry 

02-3665-8956

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