-ALUX Gains Global Recognition for Its Products and Technology at the Start of 2024, Expanding International Influence
-Selected as a Demonstration Category for "Speed Touch Technique," part of the G-PRC competition at the 2024 International Robot Olympiad (IRO) – Drawing Significant Attention
-Achieves Back-to-Back Global Milestones: Finalist for the BETT Awards in the robotics category (the only representative from Asia), and Winner of a CES Innovation Award in the U.S.
-CEO Da-in Lee states, “We are proving our global competitiveness through rapid, differentiated growth and will continue to lead a new paradigm in robotics technology.”
The robotics-focused edutech company ALUX (co-CEOs Chiheon Lee and Dain Lee) is continuing its rapid global expansion, showcasing its products and technological prowess on major international stages including CES (USA), BETT Show (UK), and now IRO (Greece).
At the 2024 International Robot Olympiad (IRO) held on May 16 in Athens, Greece, ALUX’s G-PRC (Global Pro-Robot Championship) event, Speed Touch Technique, was selected as a demonstration category. Following this year’s showcase, Speed Touch Technique is expected to be adopted as an official category in the 2025 IRO.
This event, one of ALUX’s G-PRC disciplines, challenges participants to assemble Provo Connect and Technic components according to preset specifications and press numbered buttons faster than their opponent, combining speed, accuracy, and dexterity in robotic manipulation.
The International Robot Olympiad (IRO), now in its 25th year since its inception in 1999, is recognized as one of the world’s leading youth robotics competitions. Celebrated as a global festival that enhances communication and collaboration skills in the field of robotics, the event aims to nurture youth into future-ready professionals. This year’s IRO brought together approximately 1,430 elementary, middle, and high school students from 13 countries, who competed in 32 divisions across 18 events, showcasing robots they developed and built themselves.
The selection of ALUX’s G-PRC event as a demonstration category at such a prestigious global competition signifies international recognition of the company’s product innovation and technological capabilities—not only in Korea but worldwide. ALUX aims to use this opportunity as a springboard to expand its export reach across China, Malaysia, Europe, the Americas, and other IRO member nations.
ALUX has also achieved notable success at global exhibitions. Its standalone coding robot ‘VINU’ garnered significant attention at both the BETT Show (UK) and CES (USA). VINU is equipped with a built-in LCD screen and touch input interface, allowing users to engage in block-based coding without the need for external devices such as computers or smartphones. This innovation has been praised for creating a new educational ecosystem where coding education is accessible in any environment. By significantly increasing access for students in regions with limited connectivity and among digitally marginalized groups, VINU also meets one of the key global innovation criteria: broad societal impact.
At BETT Show, the world’s largest edtech exhibition, which ALUX has attended for three consecutive years, the company achieved remarkable global success by becoming the only Asian finalist in the BETT Awards in the Hardware – AV, VR/AR, Robotics, or Digital Devices category. This recognition highlights ALUX’s product scalability and innovative technology, earning enthusiastic praise from the international audience.
The event attracted significant attention from educational professionals not only in the UK, but also from countries such as Spain, Israel, Hungary, Nigeria, and South Africa. In particular, UK-based school representatives showed the most active interest, directly purchasing ALUX's entry-level coding kits. Discussions also began with local UK edtech startups regarding distribution and localization.
Moreover, ALUX succeeded in selling prototypes to education companies in Spain, Israel, and Hungary, with plans to provide follow-up coding education training to these partners. These interactions led to export contracts with education-focused companies and buyers from multiple countries, further solidifying ALUX’s international presence in the educational robotics market.
The standalone coding education robot VINU garnered significant attention by winning the CES 2024 Innovation Award in the Robotics category, presented by the Consumer Technology Association (CTA) in Las Vegas. This award is granted after a rigorous evaluation of technologies and products poised to lead the global future. VINU was highly recognized for its value in both product design and technical innovation.
Particularly noteworthy was VINU’s ability to enable coding education in environments without computers or Wi-Fi, which attracted strong interest not only at CES but also at the BETT Show.
Da-in Lee, CEO of ALUX, stated, “It’s encouraging to see ALUX achieve major milestones at the start of the year, establishing itself as a key player leading the global robotics market,” adding, “We will continue to solidify our competitive edge through breakthrough growth and present a new paradigm in robotics technology on the global stage.”
ALUX is actively expanding its export footprint beyond Asia, including China, Malaysia, Singapore, and Indonesia, into Europe and the Americas, while building customized business lines by country and accelerating its international market growth.
Source: Bongseok Son, Sports Kyunghyang
Original article
-ALUX Gains Global Recognition for Its Products and Technology at the Start of 2024, Expanding International Influence
-Selected as a Demonstration Category for "Speed Touch Technique," part of the G-PRC competition at the 2024 International Robot Olympiad (IRO) – Drawing Significant Attention
-Achieves Back-to-Back Global Milestones: Finalist for the BETT Awards in the robotics category (the only representative from Asia), and Winner of a CES Innovation Award in the U.S.
-CEO Da-in Lee states, “We are proving our global competitiveness through rapid, differentiated growth and will continue to lead a new paradigm in robotics technology.”
The robotics-focused edutech company ALUX (co-CEOs Chiheon Lee and Dain Lee) is continuing its rapid global expansion, showcasing its products and technological prowess on major international stages including CES (USA), BETT Show (UK), and now IRO (Greece).
At the 2024 International Robot Olympiad (IRO) held on May 16 in Athens, Greece, ALUX’s G-PRC (Global Pro-Robot Championship) event, Speed Touch Technique, was selected as a demonstration category. Following this year’s showcase, Speed Touch Technique is expected to be adopted as an official category in the 2025 IRO.
This event, one of ALUX’s G-PRC disciplines, challenges participants to assemble Provo Connect and Technic components according to preset specifications and press numbered buttons faster than their opponent, combining speed, accuracy, and dexterity in robotic manipulation.
The International Robot Olympiad (IRO), now in its 25th year since its inception in 1999, is recognized as one of the world’s leading youth robotics competitions. Celebrated as a global festival that enhances communication and collaboration skills in the field of robotics, the event aims to nurture youth into future-ready professionals. This year’s IRO brought together approximately 1,430 elementary, middle, and high school students from 13 countries, who competed in 32 divisions across 18 events, showcasing robots they developed and built themselves.
The selection of ALUX’s G-PRC event as a demonstration category at such a prestigious global competition signifies international recognition of the company’s product innovation and technological capabilities—not only in Korea but worldwide. ALUX aims to use this opportunity as a springboard to expand its export reach across China, Malaysia, Europe, the Americas, and other IRO member nations.
ALUX has also achieved notable success at global exhibitions. Its standalone coding robot ‘VINU’ garnered significant attention at both the BETT Show (UK) and CES (USA). VINU is equipped with a built-in LCD screen and touch input interface, allowing users to engage in block-based coding without the need for external devices such as computers or smartphones. This innovation has been praised for creating a new educational ecosystem where coding education is accessible in any environment. By significantly increasing access for students in regions with limited connectivity and among digitally marginalized groups, VINU also meets one of the key global innovation criteria: broad societal impact.
At BETT Show, the world’s largest edtech exhibition, which ALUX has attended for three consecutive years, the company achieved remarkable global success by becoming the only Asian finalist in the BETT Awards in the Hardware – AV, VR/AR, Robotics, or Digital Devices category. This recognition highlights ALUX’s product scalability and innovative technology, earning enthusiastic praise from the international audience.
The event attracted significant attention from educational professionals not only in the UK, but also from countries such as Spain, Israel, Hungary, Nigeria, and South Africa. In particular, UK-based school representatives showed the most active interest, directly purchasing ALUX's entry-level coding kits. Discussions also began with local UK edtech startups regarding distribution and localization.
Moreover, ALUX succeeded in selling prototypes to education companies in Spain, Israel, and Hungary, with plans to provide follow-up coding education training to these partners. These interactions led to export contracts with education-focused companies and buyers from multiple countries, further solidifying ALUX’s international presence in the educational robotics market.
The standalone coding education robot VINU garnered significant attention by winning the CES 2024 Innovation Award in the Robotics category, presented by the Consumer Technology Association (CTA) in Las Vegas. This award is granted after a rigorous evaluation of technologies and products poised to lead the global future. VINU was highly recognized for its value in both product design and technical innovation.
Particularly noteworthy was VINU’s ability to enable coding education in environments without computers or Wi-Fi, which attracted strong interest not only at CES but also at the BETT Show.
Da-in Lee, CEO of ALUX, stated, “It’s encouraging to see ALUX achieve major milestones at the start of the year, establishing itself as a key player leading the global robotics market,” adding, “We will continue to solidify our competitive edge through breakthrough growth and present a new paradigm in robotics technology on the global stage.”
ALUX is actively expanding its export footprint beyond Asia, including China, Malaysia, Singapore, and Indonesia, into Europe and the Americas, while building customized business lines by country and accelerating its international market growth.
Source: Bongseok Son, Sports Kyunghyang
Original article