National Digital Campaign for Everyone <It's Okay to Take It Slow>

#Campaign #Digital #SeoulPolicyTop10


National Digital Campaign for Everyone <It's Okay to Take It Slow>


#It's Okay to Take Your Time campaign 

The Seoul Metropolitan Government will join us to "accompany the digitally weak." 


Have you ever felt embarrassed in front of a kiosk? Not only the elderly but also the young people have probably thought about and fiddled with the kiosk at least once. In today's busy society, kiosks were created to speed up work processing, but they may be difficult to approach for some people. So the Seoul Metropolitan Government started a campaign called ‘It’s Okay to Take Your Time'.



We are promoting being considerate of citizens who are unfamiliar with digital platforms through various media such as convenience stores, electronic billboards, subway stations, banks, and movie theaters.


#What does <It's Okay to Take Your Time> mean?

The number of stores using kiosks is increasing, and as a result, so is kiosk education for seniors. However, the problem is that each store uses different models of kiosks in varying manners, so it is confusing each time.


Various businesses and public institutions have joined together to expand the <It's Okay to Take Your Time> campaign.

This is the ‘Digital Competency Council’.


#Digital Competency Council

The Digital Competency Council was launched to help bridge the digital gap for the digitally vulnerable as the use of kiosks increases in daily life following the coronavirus pandemic.



#Who are the members of the Digital Competency Council?

The Council consists of 15 organizations: nine related organizations including the Seoul Metropolitan Government and 6 major companies including Shinhan Bank, CJ CGV, SK Telecom, 7-Eleven, and KBS Media. Based on their core competencies, each member seeks to create an environment to alleviate the digital gap and build the necessary network.



#At Shinhan Bank

Shinhan Bank has developed and is expanding the distribution of kiosks exclusively for the elderly. We applied larger fonts and simpler language and developed a form of kiosk operation with straightforward and concise screens.




#At CGV 

Movie theaters also installed a separate ‘digitally vulnerable zone’ to create an environment where people can feel less psychological burden when using unmanned devices.





#At 7-Eleven

CGV promotes the campaign by displaying a campaign poster on the main screen and recommends simpler and more convenient use of kiosks.



<It’s Okay to Take Your Time> Campaign

In a rapidly changing digital world, the presence of kiosks in our daily lives is growing.

Even those with digital difficulties can order slowly through the kiosk in any space with a kiosk!

The technology was developed with the intention of being considerate of each other and not prodding from behind.


In hopes of a world where busy modern people can have a bit of leisure...

We will create all and any digital-related education so that no one is digitally alienated.






<Seoul City Kiosk Campaign>

It's Okay to Take Your Time


Seoul’s top 10 news of 2022! Ranked 3rd in the Seoul Policy Top 10.

Thank you for your interest :)

 


▼It's okay if you take your time Campaign video (click) 






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ALUX

CEO Chi-heon Lee, Da-in Lee


Business License Number  

587-81-00224
Business Establishment  

1602-ho, C-dong, Seed Cube Changdong, 61, Madeul-ro 13-gil, Dobong-gu, Seoul, Republic of Korea
Service Inquiry

alux@aluxonline.com
Business Partnership Inquiry 

02-3665-8956

Fax 02-3665-8957 


Copyright ALUX, Inc. All Rights Reserved